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FRUFUND

5 fundamental habits every fundraiser needs now

Join us on April 23 at 11:00 AM EDT for an exclusive look at how behavioral science and responsible AI can transform donor engagement and elevate fundraising strategy.

Presented by:

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Joshua Hirsch
Education and Training Strategist at Fundraise Up

Mallory (Bressler) Erickson, Co-Founder at Fundriasing.AI

Mallory Erickson
Co-Founder at Fundraising.AI

What drives consistently successful fundraisers? It’s not just strategy—it’s habits.

In this session, Josh Hirsch and Mallory Erickson will explore how behavioral science and AI help fundraisers reduce friction, build better habits, and drive donor action.

Through real-world examples and practical frameworks, you’ll discover how the right tools empower fundraisers—and donors—to overcome common barriers.

Whether you're optimizing donor journeys, streamlining workflows, or strengthening your team’s impact, this session will equip you with the strategies to make it happen.

What drives consistently successful fundraisers? It’s not just strategy—it’s habits.

In this session, Josh Hirsch and Mallory Erickson will explore how behavioral science and AI help fundraisers reduce friction, build better habits, and drive donor action.

Through real-world examples and practical frameworks, you’ll discover how the right tools empower fundraisers—and donors—to overcome common barriers.

Whether you’re optimizing donor journeys, streamlining workflows, or strengthening your team’s impact, this session will equip you with the strategies to make it happen.

Key learnings

Master habit formation

Master habit formation

Leverage behavioral science and AI to build better fundraising habits and drive donor action.

Enhance donor engagement 

Enhance donor engagement 

Discover how AI and technology reduce friction, improve motivation, and streamline the giving experience.

Elements-1

Apply proven strategies

Implement five actionable techniques to optimize fundraising workflows and donor interactions.

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